AI. Sports Group is an up and coming football talent management agency based out of Europe.
AI. Sports Group's intrepid founders wanted us to define their brand with a brave outlook that resonates with their focus group yet giving them a distinct identity that breaks the category.
From focus group study to competitor analysis, we left no stone unturned when it came to garnering insights for AI. Sports Group's branding project.
The insights we garnered from Category Analysis allowed us to implement strategic branding principles that set the tone for the brand.
After a comprehensive brainstorm, and multiple renditions, we narrowed down a logo that represented progression, positivity, and love for the sport.
AI. Sports Group's brand guide lent a panoramic outlook on all marketing vehicles for all marketing mediums.
