Located in Coorg, Lacuna is a luxury resort that's rooted in the lushest lap of nature, and is surrounded by coffee farms and greenery.
Lacuna Resorts, in the lushest lap of nature, is the pride of Coorg. The founder wanted us to soak in every essence of the property and the geography, and wanted us to create branding collateral that was cognizant of that.
From naming the property to developing a brand narrative that spoke to the social sensibilities of the founder and its patrons, our first prerogative was to cement that.
The property. Nature. Efficacies. These were the three pillars that we wanted the logo to be representative of, with that in mind, we sought about defining the logo.
Our brand guidelines for Lacuna were governed with everything that governed all their properties. From colour schemes to logo usages, our brand book was cognizant of this very fact.
Being a luxury resort, there were a lot of stationery we had to design. From inhouse signages to uniforms, we covered everything for Lacuna.
