Super Solve, a sister concern of The Persuaders, is a new-age communication solutions agency that helps brands with their inbound and outbound communication problems.
The founder of Super Solve wanted to reposition "The Persuaders" a 15-year old communication firm to represent the contemporary needs of the client.
In a cluttered category like this, talent acquisition, and client acquisition was paramount. We evaluated our competitors across mediums, reviews to come up with an in-depth category thesis.
From naming the brand to cementing the verbal and written identity, we devised an all-encompassing communication strategy document that ascertained the brand's tone, agnostic of the medium.
We wanted to stay true to the name Super Solve by crafting a logo that resonated well with the category by carving out a puzzle like mnemonic that radiated vibrancy and integrated the brand's initials.
The brand guidelines for a communication firm should be deeply-rooted in the brand's solution oriented DNA, and we ensured to achieve just that. We went about creating a brand book that served as a ready reckoner for all marketing parties.
