Anyo is a contemporary holistic wellness mobile application that's driven by Artificial Intelligence.
Anyo's founder was very precise with the vision for the app, and wanted marketing collaterals that were versatile to the app's efficacies.
The first part of our prerogative was to get a pulse of the market. We went about conducting a qualitative survey with 75 people with various demographics. These results were later mined into insights that provided the base for the marketing endeavours to follow.
Once the insights were in place, after various rounds of brainstorming, we fixed on the name 'Anyo' and subsequently locked onto the brand's theme that included the narrative, and lingual identity.
The challenge here was to develop a logo that represented the app "Anyo" and the bot powered by Artificial Intelligence, whose name was "Anyo" as well. We had to be very precise and exact about the intentions and used cases of the logo, which were later determined in an extensive brand book.
The brandbook for Anyo was pretty much a ready-reckoner for anyone across verticals creating marketing and communication collateral for Anyo. From visual, verbal. to lingual identity, every single use case was predetermined and cemented.
